“Just do it.” “Don’t leave home without it.” “Think Different.” “Reach out and touch someone.” “Friends don’t let friends drive drunk.”
Can you guess which companies developed those taglines? Some taglines are merely advertising ploys but others are actually tiny snippets of what a company believes about itself. In other words, tag lines are a type of memorable vision/mission statement that can be clearly articulated.
For instance, when the United States Department of Transportation came up with “Friends don’t let friends drive drunk” they appealed to the moral conscious of the consumer. Perhaps one night when a few guys have had too much to drink that slogan will pop in one’s head and they’ll remember that if they are truly a friend then they will not let their friend drive home drunk. Sometimes it can help to have a vision memorized.
The vision of SBC Witness is to encourage Southern Baptist cooperation and faithfulness. Therefore, whenever we post or engage in conversation we have a tag line reminder that the point of this blog is to encourage and cooperate faithfulness to the convention. This vision helps the writers of this blog stay focused. Focus is good because without focus, things become blurry.
Companies for years have understood the importance of vision and focus. Recently, churches have noticed the importance and have followed suit. However, perhaps the most important group of society has largely failed to adopt this practice and that group is the family.
If I were to ask you what your family vision statement is what would you say? Take a few minutes and think about that…it’s kind of hard isn’t it? What your answer will be will determine what you think is the most important aspect of your family’s life. Should your family vision statement be, “To glorify God”? How about, “To live our lives for Jesus.”? What about, “To be ambassadors for Christ.”? Or maybe you came up with, “Love God and love others.”
I’m sure that our family vision statements will differ. Every family is different and is composed of many different personalities. However, if we expect our families to be successful in life then we have to be intentional about doing just that. By giving them a simple and clear vision statement that can be articulated we can help our families maintain focus. But before we can establish what type of vision statement can help make our families successful, we must ask ourselves what our definition of success as a family is.
I am in interested in your responses as well as your family vision statements.